According to a recent Nielsen Survey, a rare bright spot for newspapers nationwide is increased activity at the web sites.
NewsMax.com reports from the Associated Press, “The latest figures from Nielsen Online underscore the struggles that newspapers still face with how to translate their audiences into revenue. So far, online ads aren’t generating enough dollars to offset losses from print, where ad sales worsened last year because of the recession.”
The article further informs that visitors to newspaper web sites are making much briefer visits than to independent news sites, thus generating far less advertising revenue per visitor.
