Why Rep. Mike Sturla’s initiative deserved more prominent local coverage

A comment posted at NewsLanc reads:  Had this story been ‘buried’ on page 4 or 5 of the front section, or been ‘buried’ on page 1 of the second section, you might have a semi-legitimate gripe. This story was on PAGE 1 of the FRONT SECTION!!!!  Geeze……….what a whiner!!!!!!!!!!!!”

What happens is what happens.   But News is not what happens.   News is what is reported!

Had the editors of the Intelligencer Journal / New Era lead with the “Critics question Corbett’s PSU probe, the article likely would have been picked up by Capitol Wire, a statewide subscription  news service exclusively serving the media.   In turn newspapers, TV and web sites throughout the state and even nationally would have been made aware and some might well have picked up on the story, thus greatly expanding the impact of Rep. Mike Sturla’s largely symbolic initiative.

In turn, that type of attention would have driven “hits” resulting in prominence of position of the article on Google and other search engines, thus conveying Sturla’s contention to parties and scholars interested in Pennsylvania politics.

Positioning a two inch high story at the very bottom of the front page that provided two paragraphs that don’t even mention the local angle, then not even carrying the article in a normal manner on the main LancasterOnLine web page,  was a disservice to Sturla, our community, and the state.

Those who did go to Page A6 found an informative, lengthily and well written account.

The Intell editors bungled a real scoop.  We hope it was simply a lapse of judgment by the editors rather than a purposeful slight to Sturla.

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