Starbucks ends writing about race on cups

USA TODAY: Starbucks CEO Howard Schultz sent out a letter reminding stores that Sunday is the last day baristas will be writing about race on cups, ending the first — and controversial — phase of the coffee company’s Race Together initiative.

Earlier this month, Starbucks baristas were given the option of writing the words “Race Together” on customer cups to encourage conversation on racial issues…

Despite the early difficulties, Starbucks plans to move forward with “a number of planned Race Together activities in the weeks and months to come,” Schultz said in the letter. Among the planned activities are: Three more special sections co-produced with USA TODAY; plans to expand its store footprint in urban communities; and plans to hire 10,000 “opportunity youth” over the next three years, Schultz said… (more)

EDITOR: While Starbuck’s “Race Together” initiative seems both jarring and a bit weird coming from a retail outlet, we respect their motivation, their potential sacrifice, and their courage. We wish them well. The video accompanying the article is well worth viewing.

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