Small-town Pa. brewer Yuengling makes big time

USA TODAY: …The Yuengling family’s straightforward approach to beer and business has catapulted the brewery to huge success over the last two decades. The company has gone from about 245,000 barrels of beer produced in 1993 to about 2.8 million barrels of beer produced in 2012 — making it the No. 4 U.S. brewing company by beer sales volume last year…

After success for decades as a local mainstay in eastern Pennsylvania, the company struggled in the 1950s and 1960s as national breweries rose to prominence. Dick Yuengling’s first impressions of the business were in this tough era, stacking cases of beer and cleaning brewing tanks in the summer while he was in high school.

By the time he went away to college, the family was pushing him to find a different line of work. But in 1985, Dick bought the company from his father, Richard Yuengling Sr., and vowed he wouldn’t let the century-old brewer fail… (more)

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