USA TODAY: Fans attending a major NASCAR race this weekend will see a most unlikely video posted on a giant video screen shortly before entering the track: a pro-marijuana legalization ad.
Outside the NASCAR Brickyard 400 in Indianapolis, the same track that hosts the famed Indianapolis 500, Marijuana Policy Project, the nation’s largest pro-marijuana legalization advocacy group, has purchased space to air – dozens of times over the weekend – a video that pushes the theme that marijuana is less harmful than alcohol.
It marks the first time a pro-marijuana legalization ad will appear so close to an entrance gate of a major sporting event. The Brickyard 400, in its 20th year, is regarded as one of NASCAR’s biggest races… (more)
EDITOR: We are told that for $2,000, MPP has achieved hundreds of thousands of dollars in “earned advertisement” (this is, advertisement without payment) since their ad has been shown on the TV networks and written about extensively. Here is an example.
