NPR / AP: An opening ceremony from the mother country with a Beatle, a queen and Mr. Bean proved irresistible for viewers in the United States, with a record-setting 40.7 million people watching NBC’s first night of summer Olympics coverage…
An estimated 5 million comments about the opening ceremony were made on social media, according to the research company Bluefin Labs. It was more interesting to women, apparently, as 58 percent of the comments were from women and 42 percent from men, Bluefin said.
It was the most-watched television event in the U.S. since the winter, when 39.9 million people watched the Grammy Awards and 39.3 million saw the Oscars… (more)
