According to an Associated Press article of Dec. 2, newspaper advertising revenue dropped by 18 percent in the third quarter of 2008. The data supports NewsLanc’s observations about the lack of display advertisements running in the Lancaster Newspapers.
According to the report, print ad revenue dropped 19.3 percent. Online ad revenue only fell by 3%, although Internet revenue had been growing by double-digits ever since 2004.
It is fortunate that major employer Lancaster Newspapers Inc. has profitable investments in coal and other enterprises. Otherwise it might not be able to put off major reductions that have taken place elsewhere, such as the elimination of the evening New Era.
