Speaking of costly studies, did you see the branding survey LSLC recently commissioned with a York advertising agency? The questions asked are below. #’s 5-7 are my favorites. I believe this is a precursor to a larger investment in a branding campaign the System plans to launch in the near future.
1. Name three brands you admire (from any industry)?
2. Why do you admire these brands?
3. What company/organization do you want your company to learn from (any industry)?
4. What characteristics do you think are important to a company/organization?
5. If the Lancaster Public Libraries was an automobile, what kind of automobile would it be? Why?
6. If the Lancaster Public Libraries was a famous celebrity, who would it be and why?
7. If the Lancaster Public Libraries was an animal, what kind would it be and why?
8. Describe the Lancaster Public Libraries. Use any words/actions/examples that come to mind, even if they don’t seem to make sense at the moment.
9. Now, describe the Lancaster Public Libraries in two (2) words.
10. What do you believe is the Lancaster Public Libraries’ competitive advantage?
11. Describe the Lancaster Public Libraries ideal customer/client (the kind of client you want more of).
12. Describe your current customers/clients in general terms (if you were to combine all of your clients into a single client, how would you describe them)?
13. Where do you see the Lancaster Public Libraries in five (5) years? Beyond five years?
14. In the future, when someone hears of the Lancaster Public Libraries, what image should come to mind?
15. How do you offer superior value to your customers?
16. What is the Lancaster Public Libraries not doing that you want to be doing?
17. What do you think the Lancaster Public Libraries true perceived position is in the current marketplace? What do you want the Lancaster Public Libraries’ position to be?
18. Is there anything that you feel will keep the Lancaster Public Libraries from attaining this position in the marketplace?
Is there anything that you feel will keep the Lancaster Public Libraries from attaining this position in the marketplace?
