In Conversation: Tina Brown

NEW YORK MAGAZINE:  … Was it really losing $40 million a year?

I’m not supposed to reveal the exact numbers. But I will tell you it cost $42 million just to print Newsweek.

Wow.

Before you’ve even engaged one writer, or one copy editor, or one picture editor. Forty-two million dollars.

That’s sort of a good piece of evidence for the idea that magazines ought to go online.

That was the thing. We just looked at it in the spring, and everything, every trend, suggested this was never going to change. It’s not like you felt it was a temporary advertising situation…  (more)

EDITOR:  This is just a tidbit from a fascinating and long interview of Tina Brown by Michael Kinsley. 

Share