Water conservation is no joke in drought-ridden California

ALJAZEERA: …The nation’s most populous state had 20 million people in 1980. By 2013, the numbers had jumped 90 percent, to 38 million.

Yet “per capita use has seen a good 20 percent to 30 percent reduction statewide,” Gleick said. “Sometimes these behavioral changes stay with us.”

Changing human behavior — turning the water off while brushing your teeth or shampooing your hair, running dishwashers only when full — is half the battle. New technology, such as water-efficient appliances, and incentives to replace lawns with drought-resistant landscaping have cut water use without affecting lifestyles… (more)

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