The Monday Intelligencer Journal was “paper thin,” almost bereft of advertisements. The paucity of ads in the newly combined Saturday Intelligencer Journal / New Era and the lower weight of the Sunday News indicates that newspaper circulation and advertising in Lancaster is following a national trend as indicated by the following article of March 3 from the Associated Press:
“New York Times Board Challenged … Times and other U.S. newspapers are facing huge challenges in adapting to the steady migration of readers and advertising dollars to the Internet. An economic slowdown coupled with a deep slump in the housing market is worsening the situation.” Insurgent stock holders also criticized the mediocre quality of its web site.
