THE WRAP: … Advertising sales softened over the first quarter of 2012, with the consumer magazine sector shouldering an 8.2 percent drop in ad pages, according to a new report from the Publishers Information Bureau. …
There were some bright spots in an otherwise gloomy report, however. Editor-in-Chief Tina Brown’s controversial overhaul of Newsweek appears to be bearing some fruit. The more celebrity-centric periodical saw its ad pages jump 27.5 percent to 183.26 over the quarter.
In contrast, Newsweek’s rival Time saw a 20.9 percent decline in ad pages to 227.01 pages… (more)
