From GLOBE AND MAIL:
At some point in the spring of next year, a San Francisco startup is going to start demoing a product that’s designed to predict the future.
Today, Klout is perhaps best known as a social media monitoring firm. Its “Klout Score,” which measures how important or influential a Twitter account is, has become one of the most popular metrics of its kind, as more and more users look to expand their reach on social media…
“Predictive social media is really interesting to us,” says Joe Fernandez, chief executive officer of Klout. “One of the things we want to understand is who are the people that are fire starters on a meme or a message – who are the 50 seeds you need to give the message to in order to have it spread?”
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