SUNDAY NEWS
“Sunday’s Guest” Bill Adams, former president of Armstrong, opens his column by asking “Was your newspaper a little heavy today? There’s a message in all that advertising that comes with your paper: Retailers want to reach newspaper readers…They use what works for them.”
WATCHDOG: To the contrary, both the daily and Sunday newspapers have become lighter and lighter. (Some days the Intelligence Journal and the New Era are little bigger than the Lancaster Post.) Advertisers have been switching en masse to the Internet. Otherwise, why would the Intell and the New Era have merged Saturday and holiday editions and more recently their sports departments?
Many anticipate the demise of the evening New Era within the next couple of years, thus following a national trend. Adams’ column is an example of “whistling past the graveyard.”
