USA TODAY /REUTERS: Ford Motor is reversing course, planning to dump at least $5 billion into saving its foundering Lincoln luxury brand. It will replace or renew every Lincoln model in the next five years.
That’s the heart of an exclusive report by the Reuters news agency detailing aggressive plans to resuscitate Lincoln.
In a conference call with Wall Street analysts in September, Ford said it would put $2.5 billion into the brand, which hasn’t caught fire despite a menu of new models. Friday, Ford CFO Bob Shanks said that didn’t include nearly all the total, because it excludes engineering and some sales-related expenses… (more)
