From USA TODAY:
…The plan went like this: The menus at Panera Cares Cafe wouldn’t list prices, only suggested donations, and rather than handing money to a clerk, customers would drop their coins and bills into donation bins at the counter.
They could pay the full suggested price. Or pay more. Or pay less — even nothing — if that’s all they could afford.
Getting that message out to the public is key to the cafe’s success. It’s done through signs in the dining room and through employees, who embrace the cafe’s social mission…
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