Over-fortified cereals may pose risks to kids

USA TODAY: Young children who dig into a bowl of fortified breakfast cereal may be getting too much of a good thing.

A new report says that “millions of children are ingesting potentially unhealthy amounts” of vitamin A, zinc and niacin, with fortified breakfast cereals the leading source of the excessive intake because all three nutrients are added in amounts calculated for adults.

Outdated nutritional labeling rules and misleading marketing by food manufacturers who use high fortification levels to make their products appear more nutritious fuel this potential risk, according to the report by the Environmental Working Group (EWG), a Washington, D.C.-based health research and advocacy organization… (more)

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