Obama pollster: Gallup, public polling needs a retooling

POLITICO:  …“I think it’s long overdue for an organization with a name as well-known as Gallup to recognize what the demographics of the American electorate actually are and figure out why their model has continued to skew too old, too white and less likely to be college educated than the nation’s voters,” [President Obama’s lead pollster, Joel ] Benenson said.

Benenson, like others in the Obama campaign high command, said the president won on values and not on demographics, as the Mitt Romney campaign has flagged.

“The American electorate does not bounce around as if it’s on a pogo stick,” Benenson said. “If you look at the exit polls, 70 percent of voters had made up their mind before September… Mitt Romney would have had to have a phenomenal two months … he would have had to won that 30 percent of voters, to make up a five point difference, by 17 points.”…  (more)

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