From NEWSMAX:
Circulation fell at most of the largest U.S. newspapers compared with a year ago, despite new rules that give publishers more flexibility to boost their totals.
Among other things, the changes allow publishers to include free copies given to newspaper employees and local schools; before copies had to be bought to be counted. The changes also make it easier for newspapers to lump separate editions under different titles into one total…
Circulation is important because it affects advertising rates. Print advertising has long been the main source of revenue for newspapers, but it has been falling because of the uncertain economy and a shift by advertisers to free and cheaper options on the Internet…
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