Goldman Sachs in PR bid to stave off crisis

From the FINANCIAL TIMES:

Goldman Sachs has hired Mark Fabiani, an aggressive, politically connected crisis management expert who spearheaded President Bill Clinton’s efforts to navigate the Whitewater scandal, to fortify its presence in Washington.

The premier Wall Street bank has also solicited ideas for a long-term brand-building campaign from several advertising agencies in an effort to address its continuing public relations and legal crisis.

Lloyd Blankfein, chief executive, said at the weekend that Goldman was digging itself out of a “hole” that was partly of its own making. This was because, he claimed, the investment bank did not have a strong enough relationship with the American public…

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Editor’s note:  From watching Blankfein on Charlie Rose, the Watchdog got the impression that he thinks this is all about public relations, not about a need for serious reform in practices.

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