Ford Focus is top selling car globally

USA TODAY:  …Worldwide, Ford says there were 737,856 Focuses registered through September. Fiesta was at 560,061.

Focus is a breakthrough vehicle for Ford, which used to make separate models under the same name for Europe and U.S. Now the same vehicle is sold in both places, and around the world, giving a huge cost saving to the automaker. That’s important considering the switch to small cars hurts automakers’ bottom lines because they charge more for larger vehicles that don’t cost that much more to make.

“Focus and Fiesta represent the best of our ‘One Ford’ plan,” said Jim Farley, Ford’s executive vice president, Global Marketing, Sales and Service and Lincoln. “In just three years, Ford has transformed our global small car lineup and started winning over customers worldwide with vehicles that are not only fun-to-drive but also fuel-efficient – largely thanks to our award-winning EcoBoost engines…  (more)

Share