From BLOOMBERG:
Daimler AG will shut down its super- luxury Maybach brand when a revamped version of the flagship Mercedes-Benz S-Class comes to market in 2013. …
Daimler hasn’t made a profit on the Maybach since it decided to reintroduce the 1930s-era marque in 2002, Zetsche said. Mercedes will double variations of the 72,000-euro ($95,000) S-Class to six as it seeks to boost annual vehicle sales by at least 10,000 a year and step up its challenge to Bayerische Motoren Werke AG (BMW) as the world’s top luxury-car maker.
BMW and Volkswagen AG’s Audi have grown at more than five times the pace of Mercedes over the past decade by adding new offerings faster. The 125-year-old manufacturer, which has also dropped to third in profitability, lost the luxury-car sales lead to BMW in 2005 and slipped behind Audi this year…
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EDITOR: It is sad to see another car company go wrong. They seem to have lost their way ever since making the later aborted Chrysler acquisition in 1998.
