Channeling Toyota to Beat Toyota

From the NEW YORK TIMES:

“…It’s been a tough sell, particularly at G.M., which has lagged behind Ford in quality ratings, needed a $50 billion taxpayer bailout and just last week announced a recall of 1.3 million vehicles. (Chrysler, which is now controlled by Fiat,  is in what could politely be called a “transition phase” and has yet to try, let alone pull off, a makeover.)

“But in the last two months, G.M. and Ford have been handed a once-in-a-generation chance to make their case to an American buying public that is listening as never before.

“Perhaps you’ve heard: Toyota,  long considered the industry’s king of quality, has stumbled disastrously with a now-infamous “sudden acceleration” problem that led to the recall of more than eight million vehicles. The ordeal has included every element of an American-style corporate nightmare, including apologies, class-action lawsuits and, inevitably, Congressional hearings….”

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