California drought to cause fruit, veggie sticker shock

USA TODAY: The price of fruits and veggies is going up, causing possible sticker shock at the grocery store checkout. Blame one of California’s worst droughts ever for the rising prices.

Crop shortages, ranging from 10% to 20% depending on the type of crop, will lead to the higher prices, says professor Timothy Richards of the W. P. Carey School of Business at Arizona State University, citing recently completed research on which crops will likely be most affected.

“You’re probably going to see the biggest produce price increases on avocados, berries, broccoli, grapes, lettuce, melons, peppers, tomatoes and packaged salads,” says Richards. “We can expect to see the biggest percentage jumps in prices for avocados and lettuce – 28% and 34%, respectively.” … (more)

EDITOR: The draught is also driving up the cost of beef since cattle have to be fed elsewhere.

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