REUTERS: Reuters) – Al Jazeera’s announced plans to establish a new U.S. cable news channel via the purchase of Current TV isn’t even 48 hours old and already it finds itself in a vicious battle to retain distribution rights.
Al Jazeera’s acquisition of Current TV is basically a pay-for-distribution play. The Qatar-backed network plans to replace Current TV in the more than 40 million homes where it is currently distributed with its own news network, tentatively dubbed Al Jazeera America. The new network’s success is predicated on maintaining, if not increasing, that level of distribution.