Survey: Readers Don’t Want to Pay for News Online

From NEWSMAX.COM:

Getting people to pay for news online at this point would be “like trying to force butterflies back into their cocoons,” a new consumer survey suggests….

There’s little brand loyalty: 82 percent of people with preferred news sites said they’d look elsewhere if their favorites start demanding payment…

The Wall Street Journal requires readers to pay for content and The New York Times recently announced plans to charge for full access to its Web site.…

Newspaper advertising revenue fell 26 percent in 2009 compared to the year before, the study said. Local TV and radio ad revenue were both off 22 percent. Network television ad revenue was down 8 percent…

Newspaper spending on reporting and editing has fallen roughly 30 percent over the past decade, probably more at many big-city dailies, Rosenstiel said…

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