You might have thought that with all the finger-pointing and concerns over childhood plumpness, America’s fast- food industry would be trying to reduce the gut-busting, calorie-loaded, fat-filled offerings on their menus and the kid-targeted advertising.
Not so, say researchers from Yale University’s Rudd Center for Food Policy & Obesity who released today what they say is the “most comprehensive study of fast-food nutrition and marketing ever conducted.”…
“Despite pledges to improve their marketing practices, fast-food companies seem to be stepping up their efforts to target kids,” said Jennifer L. Harris, the report’s lead researcher. “Today, preschoolers see 21 percent more fast-food ads on TV than they saw in 2003, and somewhat older children see 34 percent more.” … (more)
TV ads aren’t the problem, it’s the TV itself. If all of the fat parents took their fat kids outside to get some exercise we wouldn’t have an obesity epidemic.