The second in a series by Cliff Lewis
As mentioned in the previous installment of this series, Eastern Market draws a quarter of its business from the surrounding neighborhood. According to Smith, this relationship with the East—and specifically Southeast—sections of Lancaster City lies at the heart of the Market’s very existence. Increasing neighborhood involvement is Eastern Market’s top priority: “I think, generally, it’s a neighborhood that doesn’t necessarily shop at Central Market, so there’s potential for us to tap into an entirely different population,” Smith said.
For Smith, one expression of this priority has been to make that community his home. He has lived on the East end for two years, having previously resided in the city’s Northwest. Smith is quick to dismiss common stereotypes and fears surrounding the neighborhood, emphasizing its unique cultural characteristics: “There are people out on the street here at night. I personally really like that; there’s a culture of being in the neighborhood here.”
Eastern Market is committed to infusing this neighborhood with healthy food options as well as an environmentally sustainable, internally supported economy.
“We’re really focused on providing cheap, healthy foods here,” Smith said. Not only does Eastern Market carry a broad selection of fresh produce, but most of that selection also happens to be grown organically and free of chemical pesticides. “By precedent,” Smith said, Eastern Market carries mostly organic foods. “This year, all of our farmers have been ‘organic.’” By, “organic,” however, Smith does not mean that these stands are officially USDA Certified Organic. Due to the high overhead cost of such certification, these stands instead offer a good faith assurance that their produce is grown through natural, traditional methods.
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